Overview
Stone Studios is a collection of premium apartments in Hackney Wick, an area known for its raw creativity and industrial heritage. Once home to an ironmongery, the site’s history inspired the brand identity, reinforcing the connection between craftsmanship and contemporary living.
Branding
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Telford Homes
Creative
The concept REAL—Raw, Expressive, Authentic, Living—captured Hackney Wick’s artistic energy and industrial past. A bespoke wordmark and typography reminiscent of cast iron lettering paid homage to the site’s heritage, while layered visuals referencing street art, ripped posters, and urban textures created a bold, distinctive aesthetic. This was applied across branding, marketing materials, and digital platforms.
Photography
The concept REAL—Raw, Expressive, Authentic, Living—captured Hackney Wick’s artistic energy and industrial past. A bespoke wordmark and typography reminiscent of cast iron lettering paid homage to the site’s heritage, while layered visuals referencing street art, ripped posters, and urban textures created a bold, distinctive aesthetic. This was applied across branding, marketing materials, and digital platforms.
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Result
The campaign resonated with the target audience, aligning with Hackney Wick’s creative energy and lifestyle. The brand identity contributed to record sales for Telford Homes, positioning Stone Studios as a highly desirable residential development.
