Overview
Balance Coffee was founded on a passion for high-quality specialty coffee and a desire to share that passion with others. The brief was to create a brand that balanced premium craftsmanship with an inviting and approachable identity.
Branding
Freelance
Balance Coffee
Creative
The visual identity combined a bold yet organic aesthetic, reflecting the brand’s commitment to quality and sustainability. The fluid, organic brand visuals became the foundation for an engaging and ownable system of flavor profiles, enhancing the brand’s storytelling and consumer experience. This distinct style was carried across packaging, digital platforms, and marketing materials to create a cohesive and memorable brand.
Photography
The visual identity combined a bold yet organic aesthetic, reflecting the brand’s commitment to quality and sustainability. The fluid, organic brand visuals became the foundation for an engaging and ownable system of flavor profiles, enhancing the brand’s storytelling and consumer experience. This distinct style was carried across packaging, digital platforms, and marketing materials to create a cohesive and memorable brand.
Result
Balance Coffee gained national recognition, earning features in major publications such as Forbes and BBC Food, significantly increasing brand awareness. The distinctive identity resonated with both coffee connoisseurs and casual drinkers, helping to build a loyal and engaged community.
