Overview
Regal London, one of the capital’s most ambitious developers with nearly 30 awards to their name, sought a full rebrand to better align with their vision. The brief was to create a more premium and modern identity that reflected their confidence, maturity, and quality.
Branding
J2
Regal London




Creative
The existing brand and brand mark were reimagined to exude sophistication and assurance, resulting in a refined yet understated identity. A sleek, contemporary aesthetic was applied across all touchpoints, from print collateral to a new website designed to showcase Regal London’s award-winning developments with clarity and elegance.








Photography
The existing brand and brand mark were reimagined to exude sophistication and assurance, resulting in a refined yet understated identity. A sleek, contemporary aesthetic was applied across all touchpoints, from print collateral to a new website designed to showcase Regal London’s award-winning developments with clarity and elegance.



Result
The rebrand successfully elevated Regal London’s presence, reinforcing their position as a leading developer in the capital. The new identity provided a confident and timeless foundation for the brand, resonating with both investors and buyers alike.